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Welcome

 I'm Leah, Product Design Director for the top single-family home leasing company in the U.S.

HELLO!

I am the intersection where innovation, passion, and impact meet. As a seasoned Product Design Director with over a decade of user-centric design and leadership expertise, I craft beautiful user-centric solutions that benefit business objectives. I lead cross-functional teams to innovate and enhance design processes, methodology, and operations, striving for maximum impact and digital engagement for customers, associates, and beyond. My extensive knowledge, background diversity, and commitment to the customer align to deliver exceptional experiences. Period.



Explore how we can transform your product, together.

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In a nutshell...

I lead design & research teams responsible for: 

100,000

Residents &

Customers

1,500

Technology & Field Associates 

Native

Apps for customers & associates

Web

All customer-facing experiences

Enterprise

Salesforce + Yardi + Tableau

And...

Marketing,  A/B testing & Tech Branding

"SHOW ME THE MONEY"

Featured work

Mobile App


This product design project involved an iterative and comprehensive approach conducted in-house with a dedicated team. Initially engaging an external design resource, the team ...

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Product Roadmap


This roadmap project outlines a visionary 2-5 year plan for both mobile app and web platforms, aiming to create a seamless and platform-agnostic user experience...

View project

best-in-class Product Design:

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Key performance indicators

100% Design Impact

Every customer-facing product and most table-stakes associate-facing products have been revamped with the support of design in just 3 years.

Maximized efficiency

By evangelizing design best practices and reworking the design/delivery model, I took 3 individuals delivering from 1-2 large projects/year to 4+ large projects/year.

Value Data Validation

By validating the team's impact through data and documentation - the design team was able to evolve and grow to 7 designers and support 4+ more product teams.

if you're wondering...

What makes me tick...

  • Design Leadership & People Management 
  • Consumer-Centric Product Design 
  • Strategic Vision & Roadmapping
  • Cross-Functional Collaboration
  • Team Development & Coaching
  • User Research & Insights Integration
  • Design Thinking & Innovation
  • Marketing & Brand Integration
  • Remote Team Advocacy
  • Stakeholder Engagement & Influence

best-in-class Product Design for:

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types of customers we support

Prospect

Search & apply interfaces on iOS, Android & Web.

Resident

Move-in to move-out experience on iOS, Android & Web.

Associate

Ops + Maintenance experiences on enterprise platforms.

Field Ops

Property Management interfaces and tools on enterprise and iOS.

Technology

Brand & experience support to marketing, c-suite, etc.

Kind works

WHAT PEEPS ARE SAYIN'

"..the design team is so great and how consistently you churn out incredible designs. Its been cool to see the progress over the last 2 years. Y'all have done so much to make using the web and mobile apps an enjoyable experience."